Key Takeaways Facebook is the top platform for care homes with 53% of followers, great for reaching families and caregivers LinkedIn (37% of followers) is excellent for recruitment and professional networking Instagram (7% of followers) works best for visual storytelling and engaging younger audiences X/Twitter (3% of followers) helps with quick updates and community conversations TikTok is emerging as a future platform for care homes despite currently having less than 1% of followers Using multiple platforms with consistent messaging boosts your care home’s online profile Social media management tools can help schedule and organize content efficiently Including care awareness days and relevant hashtags increases post engagement Introduction Social media ain’t just for teenagers anymore. It’s become a must-have tool for care homes wanting to connect with families, find new staff, and show off the good work they do. But which platforms should you use? And how do ya make the most of em? I’ve been working with care homes on their social media for over 10 years, and I’ve seen what works (and what doesn’t). Social media lets care homes share stories, build trust, and create communities. It’s not complicated once you know which platforms to focus on. Digital marketing … Continue reading Best Social Media Platforms for Care Homes