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Optimizing Blog Posts for Local Search
Key Take Aways Local keywords with city/town names help Google show your blog to nearby people Google Business Profile links to your blog posts boost local rankings Adding local schema markup tells search engines exactly where you are Mobile-friendly blogs are vital...
Creating Engaging Monthly Newsletters for Care Home Updates: A Complete Guide for 2025
Discover how monthly care home newsletters can strengthen family connections, build trust, and showcase the quality of your care. Learn what to include, how to design for accessibility, and the best way to distribute them — plus get your free guide to creating engaging newsletters that families love to read.
Facebook Advertising vs PPC Advertising for Local Awareness of Dementia Care Homes
Discover whether Facebook or PPC is more effective for boosting local visibility of dementia care homes. See how just £1 a day can grow awareness in a 20-mile radius.
Designing Informational Leaflets for Families and Residents
Many care homes still hand out leaflets that are hard to read, poorly designed, and easy to ignore. If families aren’t engaging, it’s not their fault — it’s time to rethink your approach. Discover how clear language, real imagery, and smart layout design can turn your leaflet into a powerful marketing tool that builds trust, increases enquiries, and supports occupancy.
How to Leverage User-Generated Content for Social Proof
User-generated content for care homes is one of the most powerful tools in your marketing toolkit. Real stories, testimonials, and photos from residents, families, and staff build trust and showcase the heart of your care community. In this guide, you’ll discover how UGC creates social proof, boosts engagement, and helps future residents feel confident in choosing your home.
Branding as a Revenue Driver for UK Care Homes
Branding isn’t just for visibility—it’s a revenue driver in UK care homes. Learn how to build trust, boost occupancy, and sustain long-term growth.
How to Run an Unforgettable Open Day: 8 Proven Steps to Boost Attendance and Engagement
Plan a flawless open day with our 8-step guide. Boost attendance, streamline logistics, and grab your FREE checklist to make your event unforgettable.
How to Create an Effective FAQ Section for Your Website
Learn how to build a powerful FAQ section that improves customer support, boosts SEO, and increases trust. Includes examples and practical tips.
Benefits of Outsourcing Digital Marketing for Care Homes
Explore the essential benefits of outsourcing digital marketing for care homes, including substantial cost savings, compliance assurance, measurable ROI, and freeing staff to focus on resident care.
How to Build a Thriving Social Media Community for Care Homes
Master the art of community-building on social media specifically tailored for care homes. Boost engagement, foster meaningful connections, and improve resident and family relationships.
Using Chatbots for Initial Inquiry Handling
Discover the benefits of implementing chatbots for initial inquiry handling in care homes, including improved efficiency, trust-building transparency, and smoother human handoffs.
10 Effective Digital Marketing Techniques for Care Homes
Discover 10 essential digital marketing techniques designed to boost visibility, build trust, and attract new residents to your care home.