Common Mistakes Care Homes Make in Digital Marketing
- SEO takes time – care homes often expect instant results when it takes months
- Care homes use industry jargon instead of words families actually search for
- PPC campaigns waste money when negative keywords aren’t used properly
- Most care home websites aren’t mobile-friendly despite most users browsing on phones
- Social media success needs regular posting and fast responses to comments
- Quality content trumps quantity – poorly written blogs hurt more than help
- Email marketing fails when sent to everyone instead of specific groups
- Professional help from a digital marketing agency can avoid common pitfalls
