A digital marketing agency helps businesses gain online visibility and attract potential customers. They use various tools, such as social media, website design, and online advertising, to create effective marketing campaigns.
For care homes, this means showcasing their facilities, services, and resident activities to engage families and potential residents. For example, agencies might create Facebook posts highlighting a care home’s welcoming environment or run targeted Google ads to reach families searching for “best care home near me.”
Key Services Offered by a Digital Marketing Agency
Digital marketing agencies offer a range of services to help businesses grow. The core services include:
Social Media Management
Creating and scheduling engaging posts for platforms like Facebook and Instagram.
Sharing updates, resident activities, and testimonials to build trust with families.
Enhancing website navigation to ensure families can easily find essential information.
Email Marketing
Sending newsletters with updates, event invitations, and care advice to families.
Personalised email campaigns to nurture relationships with potential residents.
Search Engine Optimisation (SEO)
Improving website rankings on search engines to attract more visitors.
Using keywords like “dementia-friendly care home” to reach the right audience.
For example, if a care home introduces a new dementia-friendly activity programme, the agency might design eye-catching social media posts, write an informative blog article, and send an email newsletter to highlight the initiative.
Why Care Homes Need Specialised Marketing
Unlike other industries, care homes deal with sensitive topics, such as elderly care and family concerns. A specialised digital marketing agency understands these challenges and can tailor campaigns accordingly.
For example, an agency working with a care home in the Midlands ran an digital marketing campaign featuring heartwarming photos of residents engaging in activities like gardening and painting. The campaign helped increase enquiries in a short period of time.
How Digital Marketing Agencies Plan Their Strategies
Marketing agencies follow a structured approach to ensure success. The process typically includes:
Step 1: Identifying Goals
Increasing resident admissions.
Recruiting qualified staff.
Improving family engagement.
Step 2: Developing a Strategy
Running targeted Facebook ads for local families.
Writing blog posts such as “How to Choose the Right Care Home.”
Enhancing the website’s contact page for better user experience.
Step 3: Tracking and Adjusting Campaigns
Monitoring website traffic and engagement levels.
Adjusting campaigns based on performance data.
Making real-time improvements for better results.
The Role of Data in Digital Marketing
Data analysis is essential for digital marketing success.
Agencies use key metrics to assess performance, such as:
Website visits and page views.
Engagement rates on social media posts.
Email open rates and click-throughs.
For example, if data shows that videos of residents enjoying music sessions get more engagement than static images, the agency will prioritise video content.
Common Mistakes Care Homes Make in Marketing
Many care homes struggle with digital marketing due to common mistakes, including:
Inconsistent Posting / Long gaps between social media posts reduce engagement.
Ignoring Online Reviews / Not responding to Google reviews can damage a care home’s reputation.
Low-Quality Images / Poorly lit, uninviting photos fail to showcase the warmth of the care home.
Marketing agencies help solve these problems by setting up content calendars and providing guidance on capturing high-quality images.
How to Choose the Right Digital Marketing Agency
When selecting a digital marketing agency, care homes should look for:
Experience in the care sector or healthcare industry
Case studies showcasing past success with care homes.
Transparent pricing with no hidden fees.
Ask to see their Care Home Marketing Compliance document
FAQs
Q: How much does a digital marketing agency cost?
A: Costs vary depending on the services required. Monthly retainers typically range from £100 subject to workload, while one-off projects may have separate pricing.
Q: How long does it take to see results?
A: SEO improvements can take 3-6 months, while social media and paid ad campaigns may show results within weeks.
Q: Can we handle digital marketing ourselves?
A: While possible, agencies bring expertise, tools, and efficiency that save time and improve results.
Q: Do agencies work with small care homes?
A: Yes, many agencies specialise in supporting small businesses and care homes.
Care Home Marketing Disclaimer
Care Home Digital Marketing provides marketing services specifically designed to support care homes with their digital presence, branding, and promotional strategies.
We are marketing specialists, not care providers or healthcare professionals. Nothing on this website, in our content, or within our services should be interpreted as advice or guidance related to the delivery of hands-on care, medical treatment, or clinical practices.
All marketing materials and campaigns created by us are intended solely to enhance visibility, engagement, and communication for care sector businesses.
While we are not involved in the provision of care, we do have personal experience of loved ones living with dementia, as well as those we have sadly lost due to dementia-related illness.
This personal connection drives our deep respect for the care sector and fuels our commitment to helping care homes share their vital work with the world.
For matters relating to the delivery of care, we strongly advise consulting qualified care professionals or relevant regulatory bodies.
How to Promote Events and Activity Days on Social Media: A Guide for Care Homes
Introduction: Why Social Media Matters for Care Homes
Social media is a powerful tool for care homes. It helps you connect with families, show off your activities, and build a strong community. Whether it’s a birthday party or a themed activity day, social media lets you share these moments with everyone.
For example, posting photos of residents enjoying a craft session or a live-stream of a music event can make families feel involved, even if they can’t be there in person. It’s all about creating a welcoming vibe and showing how much fun life at your care home can be.
If you’re new to social media, don’t worry. Start by checking out Care Home Digital Marketing for tips and tools to get started.
1. Step 1: Define Your Goals
Before you start posting, ask yourself: what do I want to achieve? Maybe you want more people to come to your events, or you want to show families how happy your residents are. Whatever it is, having clear goals will help you plan your posts better.
For example, if your goal is to increase attendance, you might focus on posting about the fun activities you have planned. If you want to build engagement, you could share stories about your residents and staff.
Not all social media platforms are the same. For care homes, Facebook and Instagram are great because they’re all about pictures and videos. LinkedIn can be useful too, especially if you want to connect with other professionals.
Think about where your audience spends their time. Families might be on Facebook, while younger relatives could be on Instagram. By focusing on the right platforms, you’ll reach more people who care about what you’re doing.
Planning your posts ahead of time makes everything easier. A content calendar helps you stay organised and ensures you don’t miss important dates, like birthdays or holidays.
For example, you could plan posts for National Pizza Day or a summer garden party. By scheduling these in advance, you’ll have more time to focus on creating great content.
A picture is worth a thousand words, right? Sharing photos and videos of your events is a great way to show off what your care home is all about.
For example, you could post a video of residents dancing at a party or a photo of them making crafts. These visuals help families see how much fun their loved ones are having.
Social media isn’t just about posting—it’s about talking to people too. When someone comments on your post, reply to them. If they ask a question, answer it. This shows you care about what they have to say.
You can also get people involved by running polls or Q&A sessions. For example, ask your followers what theme they’d like for the next activity day.
Working with local businesses or organisations can help you reach more people. For example, you could team up with a local bakery for a cake-decorating event and share each other’s posts.
This kind of collaboration not only promotes your event but also strengthens your ties with the community.
Hashtags and tags are like signposts that help people find your posts. For example, using #CareHomeActivities can help your posts reach more people who are interested in care home events.
You can also tag local landmarks or organisations in your posts. This helps your content reach a wider audience.
Testimonials from residents and families are powerful. They show how much your events mean to people. For example, you could share a story about how a music event brought back happy memories for a resident.
These stories not only build excitement for future events but also show the positive impact of your activities.
Social media is a great place to share information. For example, you could post about the benefits of social activities for residents’ well-being.
You can also share tips on caregiving or health alongside your event promotions. This helps your followers learn something new while staying updated on your events.
After you post about an event, take a look at how it’s doing. Are people liking, sharing, or commenting on it? This feedback helps you understand what works and what doesn’t.
For example, if a post about a craft day gets lots of likes, you might want to do more craft activities in the future.
12. Conclusion: Building Connections Through Social Media
Social media is more than just a tool—it’s a way to build connections. By promoting your events and activities, you’re not just sharing what’s happening at your care home. You’re inviting families and the community to be part of it.
A: Aim for 3-5 posts per week to stay active without overwhelming your audience.
Q: What kind of content works best?
A: Photos and videos of residents enjoying activities tend to get the most engagement.
Q: How can I measure the success of my posts?
A: Track metrics like likes, shares, and comments to see what resonates with your audience.
Q: Can I use social media to attract new residents?
A: Yes! Showcasing your events and activities can help families see the vibrant life at your care home.
Q: What if I don’t have time to manage social media?
A: Consider outsourcing to a professional team like [Care Home Digital Marketing](https://carehomedigitalmarketing.co.uk/).
By following these steps, you’ll be able to promote your care home events and activities effectively, while building stronger connections with your community.
Care Home Marketing Disclaimer
Care Home Digital Marketing provides marketing services specifically designed to support care homes with their digital presence, branding, and promotional strategies.
We are marketing specialists, not care providers or healthcare professionals. Nothing on this website, in our content, or within our services should be interpreted as advice or guidance related to the delivery of hands-on care, medical treatment, or clinical practices.
All marketing materials and campaigns created by us are intended solely to enhance visibility, engagement, and communication for care sector businesses.
While we are not involved in the provision of care, we do have personal experience of loved ones living with dementia, as well as those we have sadly lost due to dementia-related illness.
This personal connection drives our deep respect for the care sector and fuels our commitment to helping care homes share their vital work with the world.
For matters relating to the delivery of care, we strongly advise consulting qualified care professionals or relevant regulatory bodies.
Digital marketing agencies help businesses grow online using tools like social media, websites, and ads.
They offer services like SEO, email marketing, and influencer partnerships to reach specific goals.
Agencies plan strategies, run campaigns, and use data to improve results over time.
For care homes, specialized agencies like [Care Home Digital Marketing](https://carehomedigitalmarketing.co.uk/) focus on unique needs like family engagement and resident recruitment.
A digital marketing agency helps businesses get noticed online. Think of them as helpers who know how to use the internet to find new customers. They do things like make websites look nice, post on social media, or send emails to people who might be interested. For care homes, this could mean creating ads that show families why their loved ones would be happy there.
Ever wonder how a care home gets more visitors to its website? Agencies use **SEO** (that’s search engine optimization) to make sure the website shows up when someone types “best care home near me” into Google. They also design posts for Facebook or Instagram to share fun activities, like bingo nights or garden parties. Check out how [social media marketing for care homes] works here.
# Services a Digital Marketing Agency Provides
Digital agencies do lots of jobs, but here’s the main ones:
Social Media Management: Posting photos, videos, and updates to keep people interested.
Website Design: Building easy-to-use sites that work on phones and computers.
Email Campaigns: Sending newsletters to families or staff with news and updates.
SEO: Tweaking websites so Google likes them more.
Graphic Design of Posters, Staff Forms and advertising
For example, if a care home wants to promote a new dementia-friendly activity day, the agency might design a colorful poster using graphic design services and share it on Facebook. They could also write a blog post about “5 Tips for Families of Dementia Residents” and link it to the care home’s website.
# Why Care Homes Need Specialized Help
Normal marketing agencies might not get the unique stuff care homes deal with. Like, how do you talk to families worried about moving their grandma into a home? Or how to show that your staff are trained in dementia care? A specialized agency knows these problems.
One time, a care home in Bristol used [targeted email campaigns](https://carehomedigitalmarketing.co.uk/email-marketing-care-homes/) to send personalized updates to families. They included photos of residents painting or gardening. Families loved seeing their loved ones happy, and inquiries went up by 30% in three months.
# How Agencies Plan Their Work
First, they ask: “What do you wanna achieve?” Maybe the care home needs more residents or wants to hire nurses. The agency then makes a plan. For example:
Run Facebook ads targeting local families.
Write blog posts about “How to Choose a Care Home” like this guide
Optimize the website’s contact page so it’s easier to fill out forms.
They’ll track how many people click the ads or call the home.
If something’s not working, they change it fast.
# Using Data to Improve Results
Agencies love numbers. They check stuff like:
How many people visited the website this month?
Which Facebook post got the most likes?
Did the email about the summer fair get opened?
For care homes, data might show that videos of residents singing karaoke get more shares than photos. So the agency makes more videos! They’ll also use tools like Google Analytics to see if the care home’s SEO] is working.
# Common Mistakes Care Homes Make
Posting Irregularly: If you don’t post on social media for weeks, people forget about you.
Ignoring Reviews: Not replying to Google reviews (good or bad) makes you look uncaring.
Weak Photos: Blurry pics of empty hallways don’t sell. Use bright, happy images instead.
Agencies fix these by setting up a content calendar and training staff to take better phone photos.
# How to Pick the Right Agency
Look for:
Experience with care homes or healthcare.
Examples of past work (like [activity day promotions](https://carehomedigitalmarketing.co.uk/activity-days-promotions-care-homes/)).
Clear pricing (no hidden fees).
Ask them: “Can you show me how you’ll help us get more residents?” or “Do you understand UK care home rules?”
Q: How much does a digital marketing agency cost?**
A: It depends. Some charge monthly fees (£500-£2000), others per project. Ask for a clear quote.
Q: How long before we see results?**
A: SEO takes 3-6 months. Social media ads can work in weeks.
Q: Can we do it ourselves?**
A: Sure, but agencies save time and have tools you don’t.
Q: Do agencies work with small care homes?**
A: Yes! Many specialize in small businesses. Check out [this page](https://carehomedigitalmarketing.co.uk/digital-marketing-agency/) for examples.
Care Home Marketing Disclaimer
Care Home Digital Marketing provides marketing services specifically designed to support care homes with their digital presence, branding, and promotional strategies.
We are marketing specialists, not care providers or healthcare professionals. Nothing on this website, in our content, or within our services should be interpreted as advice or guidance related to the delivery of hands-on care, medical treatment, or clinical practices.
All marketing materials and campaigns created by us are intended solely to enhance visibility, engagement, and communication for care sector businesses.
While we are not involved in the provision of care, we do have personal experience of loved ones living with dementia, as well as those we have sadly lost due to dementia-related illness.
This personal connection drives our deep respect for the care sector and fuels our commitment to helping care homes share their vital work with the world.
For matters relating to the delivery of care, we strongly advise consulting qualified care professionals or relevant regulatory bodies.
Press releases are a valuable tool for care homes across the UK to showcase their services, achievements, and events. A well-written press release can help attract new residents, build trust with families, and position your care home as a leader in the industry. Whether you’re announcing a new service, celebrating an award, or hosting a community event, an effective press release ensures your message reaches the right audience.
In this guide, we’ll take you through the steps to crafting a compelling press release for your care home, along with expert tips to maximise its impact.
Why Press Releases Matter for UK Care Homes
A well-crafted press release offers several key benefits:
Showcasing your care home’s unique services and facilities – Highlight what makes your care home stand out.
Sharing positive news and achievements – Announce awards, outstanding inspection results, or new initiatives.
Promoting community events – Encourage local engagement by publicising events and open days.
Building trust and credibility – Reassure prospective residents and their families about the quality of care.
Gaining media exposure – Attract local newspapers, radio stations, and online news platforms.
Step-by-Step Guide to Writing a Care Home Press Release
Start with a Strong Headline
Your headline should be attention-grabbing, concise, and clearly communicate the key message of your press release.
Example Headlines:
“Greenfield Care Home Awarded Outstanding CQC Rating”
“New Dementia Care Facility Opens at Maplewood Residence”
“Sunrise Care Home Hosts Summer Fete for Local Families”
Write a Compelling Introduction
The first paragraph (known as the lead) should answer the 5 Ws:
Who – Who is involved?
What – What is happening?
Where – Where is the event or announcement taking place?
When – When is it happening?
Why – Why is it important?
Example Introduction:
“Maplewood Residence, a highly regarded care home in Bristol, is delighted to announce the grand opening of its new state-of-the-art dementia care wing. Officially opened on 15th October 2023, this new facility provides specialist care for residents living with dementia, featuring innovative technology and personalised care plans.”
Expand with Detailed Information
Use the body of your press release to provide more details about the announcement. This section should include:
Information about the care home (e.g., location, services, specialisms)
The purpose of the announcement (e.g., new service, achievement, or event)
Quotes from key figures, such as the care home manager, residents, or families
Example Body Paragraph:
“The dementia care wing at Maplewood Residence includes 20 private rooms, beautifully designed sensory gardens, and an extensive activities programme aimed at enhancing residents’ quality of life. Care Home Manager, Sarah Thompson, commented, ‘We are incredibly proud to open this new facility. Our dedicated team has worked tirelessly to create a safe, supportive, and enriching environment for residents living with dementia.’”
Include a Clear Call to Action (CTA)
Encourage readers to take the next step, whether that’s visiting your website, scheduling a tour, or attending an event.
Example CTA:
“To learn more about Maplewood Residence’s new dementia care wing or to book a visit, please call 01234 567890 or visit www.maplewoodresidence.co.uk.”
Add Boilerplate Information
A boilerplate is a standard paragraph providing background information about your care home.
Example Boilerplate:
“Maplewood Residence is a family-run care home in Bristol, offering residential, nursing, and dementia care. With over 20 years of experience, we are committed to providing high-quality, person-centred care in a warm and welcoming environment.”
Include Media Contact Details
Make it easy for journalists or interested parties to reach you.
Example Contact Information:
Sarah Thompson, Care Home Manager
Maplewood Residence, Bristol
01234 567890
sarah.thompson@maplewoodresidence.co.uk
www.maplewoodresidence.co.uk
Tips for a Successful Press Release
Keep it concise – Aim for 300–400 words to ensure clarity.
Use a professional tone – Avoid overly promotional language; focus on facts and storytelling.
Include high-quality visuals – Attach images of your care home, staff, or events (with consent).
Distribute effectively – Send your press release to local media, online news platforms, and social media.
Follow up with journalists – A polite email or call can improve your chances of coverage.
Press Release Template for UK Care Homes
[Headline] Create a clear and engaging headline summarising the announcement.
[City, Date] – Start your introduction by answering the 5 Ws. Expand with details, including key information and quotes.
[Call to Action] – Encourage readers to take action (e.g., visit website, contact care home, attend event).
About [Care Home Name]
A short paragraph providing background information about your care home.
Final Thoughts
A well-structured press release is an excellent way to share your care home’s latest news, engage with the local community, and reinforce your reputation for high-quality care. By following these steps, you can create a professional and impactful press release that highlights your care home’s services and achievements.
Ready to get started?
Use our template and start crafting your next press release today. Don’t forget to distribute it widely to maximise its reach and impact!
FAQs
How long should a care home press release be?
A press release should ideally be between 300–400 words. It should be concise, informative, and engaging.
Can I include photos in my press release?
Yes! High-quality images of your care home, staff, or events (with consent) can make your press release more appealing.
Where should I send my press release?
Distribute your press release to local newspapers, radio stations, online news platforms, and social media.
How often should I issue a press release?
Issue a press release whenever you have noteworthy news, such as an award, a new service, or an event.
What is the best way to follow up on a press release?
Send a polite email or call journalists to confirm they received your press release and offer additional information if needed.
Care Home Marketing Disclaimer
Care Home Digital Marketing provides marketing services specifically designed to support care homes with their digital presence, branding, and promotional strategies.
We are marketing specialists, not care providers or healthcare professionals. Nothing on this website, in our content, or within our services should be interpreted as advice or guidance related to the delivery of hands-on care, medical treatment, or clinical practices.
All marketing materials and campaigns created by us are intended solely to enhance visibility, engagement, and communication for care sector businesses.
While we are not involved in the provision of care, we do have personal experience of loved ones living with dementia, as well as those we have sadly lost due to dementia-related illness.
This personal connection drives our deep respect for the care sector and fuels our commitment to helping care homes share their vital work with the world.
For matters relating to the delivery of care, we strongly advise consulting qualified care professionals or relevant regulatory bodies.
In today’s digital age, social media has become a powerful tool for businesses to connect with their audience—and the care home industry is no exception. For care homes, social media isn’t just about promoting services; it’s about building trust, showcasing your values, and creating meaningful connections with families who are making one of the most important decisions of their lives.
In this blog post, we’ll explore how care homes can use social media effectively to build trust, engage with families, and stand out in a competitive market.
Choosing a care home is an emotional and often overwhelming decision for families. They want to ensure their loved ones will be safe, happy, and well-cared for. Social media provides a unique opportunity to:
Humanize your care home: Show the people, stories, and values behind your facility.
Build trust: Share transparent, authentic content that reassures families.
Engage with your community: Answer questions, address concerns, and foster relationships.
Stand out from competitors: Highlight what makes your care home unique.
💡 Did You Know? A strong social media presence can also improve your digital marketing strategies for care homes, helping you reach families at every stage of their decision-making process.
1. Share Heartwarming Stories and Testimonials
One of the most effective ways to build trust on social media is by sharing real stories from residents, their families, and your staff. These stories humanize your care home and show the positive impact you’re making in people’s lives.
How to Do It:
Feature resident stories: With permission, share stories about residents’ lives, hobbies, and achievements. For example, celebrate a resident’s 100th birthday or highlight their artistic talents.
Share family testimonials: Post video or written testimonials from families who have had positive experiences with your care home.
Highlight staff contributions: Introduce your team members and share their dedication to providing exceptional care.
Families want to know what daily life is like in your care home. By sharing behind-the-scenes content, you can give them a glimpse into the warm, welcoming environment you provide.
How to Do It:
Post photos and videos of activities: Share moments from art classes, music therapy sessions, gardening, or holiday celebrations.
Highlight meals and nutrition: Showcase your dining options and emphasize the quality and variety of meals.
Document special events: Share updates from open houses, community events, or themed parties.
🎨 Visuals Matter: High-quality visuals are key to engaging your audience. Explore our Graphic Design Services for Care Homes to elevate your social media content.
3. Use Video Content to Connect Emotionally
Video is one of the most engaging forms of content on social media. It allows families to see and hear directly from you, creating a stronger emotional connection.
Types of Videos to Create:
Virtual tours: Give families a walkthrough of your facilities, including bedrooms, common areas, and outdoor spaces.
Meet the team: Introduce your staff and share their passion for caregiving.
Resident highlights: Share short interviews or clips of residents enjoying their favorite activities.
Social media is a two-way street. To build trust, you need to actively engage with your audience by responding to comments, answering questions, and showing that you care.
Tips for Engagement:
Respond promptly: Reply to comments and messages in a timely manner.
Ask questions: Encourage interaction by asking families what they’d like to see more of on your page.
Address concerns: If someone raises a concern, respond professionally and offer to discuss it further offline.
📧 Stay Connected: Pair your social media efforts with email marketing for care homes to nurture relationships with prospective families.
5. Highlight Your Values and Expertise
Families want to know that your care home is not only a safe and welcoming place but also one that prioritizes quality care and professionalism. Use social media to showcase your values and expertise.
How to Do It:
Share educational content: Post tips on senior care, health, and wellness.
Highlight accreditations and awards: Showcase any certifications or recognitions your care home has received.
Promote your mission and values: Regularly remind your audience what your care home stands for.
📚 Go Deeper: Create a library of helpful resources, like our guide on Selecting the Perfect Care Home, to position your brand as a trusted authority.
6. Leverage User-Generated Content
Encourage families and residents to share their own photos and stories about your care home. User-generated content (UGC) is incredibly powerful because it’s authentic and relatable.
How to Encourage UGC:
Create a branded hashtag: Ask families to use a specific hashtag when posting about your care home.
Run a photo contest: Invite residents and families to share their favorite moments for a chance to win a small prize.
Repost UGC: With permission, share user-generated content on your own social media channels.
📸 Boost Engagement: Promote UGC campaigns alongside activity days and events to keep your content calendar fresh and exciting.
7. Use Paid Social Media Ads to Reach Your Target Audience
While organic social media efforts are essential, paid ads can help you reach a wider audience and target specific demographics, such as families searching for care homes in your area.
Tips for Social Media Ads:
Target locally: Use geo-targeting to reach families in your area.
Highlight your unique selling points: Emphasize what sets your care home apart, such as specialized care or a beautiful location.
Include a strong call-to-action: Encourage families to book a tour, call for more information, or visit your website.
Social media is more than just a marketing tool—it’s a way to build trust, foster connections, and showcase the heart and soul of your care home. By sharing authentic stories, engaging with your audience, and highlighting your values, you can create a social media presence that resonates with families and helps them feel confident in choosing your care home.
Share real stories and testimonials to humanize your care home.
Use video content to create emotional connections.
Engage with your audience by responding to comments and questions.
Highlight your values and expertise to build credibility.
Leverage user-generated content and paid ads to expand your reach.
By following these tips, your care home can create a social media presence that not only attracts families but also reassures them that their loved ones will be in good hands.
Care Home Digital Marketing provides marketing services specifically designed to support care homes with their digital presence, branding, and promotional strategies.
We are marketing specialists, not care providers or healthcare professionals. Nothing on this website, in our content, or within our services should be interpreted as advice or guidance related to the delivery of hands-on care, medical treatment, or clinical practices.
All marketing materials and campaigns created by us are intended solely to enhance visibility, engagement, and communication for care sector businesses.
While we are not involved in the provision of care, we do have personal experience of loved ones living with dementia, as well as those we have sadly lost due to dementia-related illness.
This personal connection drives our deep respect for the care sector and fuels our commitment to helping care homes share their vital work with the world.
For matters relating to the delivery of care, we strongly advise consulting qualified care professionals or relevant regulatory bodies.
