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Optimizing Blog Posts for Local Search

Optimizing Blog Posts for Local Search

Key Take Aways Local keywords with city/town names help Google show your blog to nearby people Google Business Profile links to your blog posts boost local rankings Adding local schema markup tells search engines exactly where you are Mobile-friendly blogs are vital...

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Designing Informational Leaflets for Families and Residents

Designing Informational Leaflets for Families and Residents

Many care homes still hand out leaflets that are hard to read, poorly designed, and easy to ignore. If families aren’t engaging, it’s not their fault — it’s time to rethink your approach. Discover how clear language, real imagery, and smart layout design can turn your leaflet into a powerful marketing tool that builds trust, increases enquiries, and supports occupancy.

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How to Leverage User-Generated Content for Social Proof

How to Leverage User-Generated Content for Social Proof

User-generated content for care homes is one of the most powerful tools in your marketing toolkit. Real stories, testimonials, and photos from residents, families, and staff build trust and showcase the heart of your care community. In this guide, you’ll discover how UGC creates social proof, boosts engagement, and helps future residents feel confident in choosing your home.

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