Best Practices for Involving Carers in the Compliance Review Process

Key Reasons for Regular Reviews:
1. Regulatory Changes: Laws governing care home advertising, such as those enforced by
the Care Quality Commission (CQC) or Competition and Markets Authority (CMA), may
evolve, necessitating updates to marketing materials.
2. Best Practices: Incorporating feedback from staff and residents can refine compliance
strategies and improve the effectiveness of marketing efforts.
3. Risk Mitigation: Regular audits reduce the risk of non-compliance penalties, such as
fines or reputation damage.
4. Operational Changes: If your care home introduces new services or pricing structures,
marketing materials must reflect these accurately to avoid misleading claims.