How Blogging Can Help Care Homes Attract New Residents

Key Takeaways

  • Email marketing gives care homes direct contact with families and potential clients
  • Website sign-up forms with care guides or newsletters work best for collecting emails
  • Social media can help grow your email list through targeted content
  • Industry events and partnerships are great offline ways to build your list
  • Content like helpful guides and tips makes people want to join your list
  • Tracking open rates and clicks helps improve your email performance
  • Segmenting your list by interest makes emails more relevant
  • Mobile-friendly emails are a must since most people read emails on phones
Increase Care Home Occupancy with Effective Email Marketing

Introduction to Email Marketing for Care Homes Master WR